Warner Music and Soccer Club Team Up
It seems like every major corporation is joining forces with other corporations to expand on money-making ventures. The latest to do so is Warner Music International (WMI) and Brazilian soccer club Sport Club Corinthians Paulista.
WMI plans to create and distribute Corinthians-branded content and market WMI’s catalog to the club’s fans worldwide.
And what is up for grabs, meaning for you, the consumer? Corinthians-themed ringtones, wallpapers, video tones and mobile games for wireless distribution, as well as produce the team’s official anthem in samba, pop and rock CDs and digital downloads.











